“Living, working, learning and playing have become inextricably linked to the environments that we design and occupy.”
FRANK ALVAREZ DIRECTOR franka@ignitearchitects.com

The mentality of ‘build it, and they will come’ simply doesn’t apply any longer.

I believe that as the world’s communities urbanise faster, are more empowered, and, of course, become more digitally connected, people want to spend their time in the most engaging places. This means the retail environment must not only give them what they want, but also become part of their personal daily stories.

Living, working, learning and playing have become inextricably linked to the environments that we design and occupy. Adaptable space that performs from hour-to-hour, day-to-day and season-to-season is the new ideal.

I would describe my approach as consumer-centric. I aim to create vibrant social spaces that keep customers coming back for more, as well as unlocking value for owners.

Architecture was something I wanted to do from a young age. I liked to draw places and things, and it evolved from there. During the course of my career I’ve focussed on retail design and I spent more than 20 years as part of Westfield’s design leadership team.

Instead of waiting for results, I believe in continually reviewing each phase of the life of a project to ensure state-of-the art outcomes – this sees us inspect, rather than expect.

I was born and raised in Los Angeles. In the US, studying architecture is fiercely competitive, so you learn very quickly to survive and thrive.

Away from work it would be fair to say that I’m an active relaxer. About 10 years ago, I re-designed our home in Sydney. My wife and I had a similar vision for a modernist and generously proportioned space, and our two daughters were children then, so they made for pretty easy clients!

Read: Ignite expands Sydney practice