Ignite launches striking new look to celebrate its heritage and industry achievements

"It’s an exciting period for Ignite. Our evolution of brand aligns with our significant growth and maturity as a practice.”
09/06/2017

Ignite is the architectural practice behind some of Australasia’s most inspiring built environments. It has just completed a design with a difference – rebranding with a striking new look.

The new logo is sleek, confident and iconic, and brings with it the introduction of a dynamic new brandmark. A new colour palette will also be introduced. Tints including dark grey, burnt orange and teal reflect the company’s heritage, achievements and expertise.

The refresh comes at a fitting time, with Ignite celebrating its 30th anniversary later this year.

“It’s an exciting period for Ignite as we come into our 30th year. We’ve achieved significant growth and maturity as a practice, and it’s appropriate that we reflect this in our brand,” said Jeremy Whelan, Managing Director at Ignite.

Ignite’s story began in 1987 as the Auckland-arm of Anderson Street Architects. The brand evolved to become ASA, and then ASA Crone. It transformed into Ignite Architects in 2003 – and has now become Ignite.

“The initial development of the Ignite brand took a lot of work and grafting. We believed it had more longevity than a series of owner’s names. That decision was made 14 years ago, so we’ve certainly been proven correct,” said Jeremy.

“What we’ve learnt about the branding experience over the years is that it is as enriching for our clients, as it is for us. Our clients enjoy coming with us on the journey, and they value the investment that we make in our brand and our culture. They’re interested in seeing us evolve – with the confidence of knowing that we will always retain the essence of what makes Ignite unique,” added Jeremy.

Over the past three decades, Ignite has become one of the industry leaders for its architecture, masterplanning and interiors services. The practice’s ongoing growth now sees it engage over 140 staff in the delivery of innovative and commercially-savvy design solutions. Each has the common element of being developed in close collaboration with clients.

Ignite is also valued for its strong internal culture and commitment to employee engagement, which includes comprehensive development programmes.

The new look includes the rebrand of Ignite’s five offices in New Zealand and Australia and will be rolled out over the coming weeks.