Latitude for change – a new era for Tauranga’s CBD

Latitude_Ext_Dusk_Final01.jpg
“In a growing city like Tauranga, apartments like Latitude Residences make the best use of available land and reduce the impact on infrastructure.” - Damian Simpson
13/03/2018

A new era in Tauranga apartment living began on March 8, as the first sod was turned on the $30 million Latitude Residences complex on Park Street. The six-storey development, designed by Ignite, will bring 28 new apartments to Tauranga’s city centre.

It will be the first major apartment development in the CBD or city fringe in around a decade.

Ignite regional manager Damian Simpson says it’s a significant step towards the much-needed revitalisation and activation of central Tauranga, envisioning a metropolitan hub that benefits from the social shift around apartment-dwelling. 

There’s been a genuine shift in thinking towards apartments as permanent homes, as people realise they can have low maintenance, security and high amenity within a quality development,” he says.

“In a growing city like Tauranga, apartments like Latitude Residences make the best use of available land and reduce the impact on infrastructure.”

Latitude Residences is being developed by TYBI, a group of local businesspeople working to revitalise central Tauranga, along with Veros Property Services and Form Construction. The development is a response to the growing demand for high-quality apartments within walking distance of the city centre.

Duarne Lankshear, director of Veros Property Services, says the majority of buyers are owner-occupiers, another sign that Tauranga’s property market has matured.

“As people increasingly recognise the benefits of living in the central city and the access to quality amenities this provides, we’re going to be seeing many similar projects in the future.”

Tauranga Harbour is the main inspiration for the design, boasting windows that maximise ocean views, generous balconies to enhance the connection to the outdoors, and nautical timber trim. As the name suggests, there’s latitude to adapt to different lifestyles, with flexible layouts that cater for professionals as well as down-sizers.

“We have a vision to transform the heart of Tauranga into a truly bustling, people-centric neighbourhood,” Mr Simpson says.

“With this project, we’re now seeing those plans become a reality.”