“I do my best to take an artisan approach to my work, and to leave a mark on both the business I work in and the people I work with.”
PENELOPE SCOTT MARKETING MANAGER penelopes@ignitearchitects.com

I’m passionate about language and words, and connections between people and places.

I also have a huge affinity for design – perhaps because two of the homes I lived in as a child were designed by Alan Rigby, of renowned firm Group Architects. From a professional perspective, the combination of my interest in both communication and design is probably why the architectural industry is my ‘happy place’.

The question of differentiation is also something I’m very invested in. I enjoy being part of organisations where there is a high degree of engagement with telling the company’s stories, and including the client in this process.

Literature has had a big influence on my life and I often look to characters in novels for my inspiration – for example Atticus Finch in To Kill a Mockingbird, who represented those who believe in justice but are too afraid or constrained to speak out.

I do my best to take an artisan approach to my work, and to leave a mark on both the business I work in and the people I work with. Truth, authenticity and respect are very important to me. I don’t play games, I won’t pretend and I try to maintain respect for everyone’s role in an organisation.

I think an element of madness is key to any successful design. As part of the Masters of Design Management that I completed in 2006, we were taught to employ a creativity model that included three core aspects – Metaphor (insight), Meanness (constraints) and Madness (imagination). I thought this was a really clever way of approaching design and, more than 10 years later, it still works for me.

London is a city I both love and hate. During the course of my career I’ve done two stints there. As well as holding many special memories, it is also my portal to humanity in all its guises.