“I have a huge affinity for design - perhaps because two of the homes I lived in as a child were designed by Alan Rigby of the renowned Group Architects.”
PENELOPE SCOTT MARKETING MANAGER penelopes@ignitearchitects.com

I’m passionate about language and words, and connections between people and places.

I also have a huge affinity for design – perhaps because two of the homes I lived in as a child were designed by Alan Rigby, of the renowned Group Architects. From a professional perspective, the combination of my interest in both communication and design is probably why the architectural industry is my ‘happy place’.

I think an element of madness is key to any successful design.  As part of my masters course in design management, we were taught to employ a creativity model that includes there attributes - Metaphor (insight), Meanness (constraints) and Madness (imagination).  This is a really clever way of approaching design and, more than 10 years later, it still guides me.

The challenge of differentiation is also something I’m very invested in. I enjoy being part of organisations where there is a commitment to authenticity and where the client is interwoven with the brand stories. I believe in an artisan approach to work, where people are proud to put their name against what they do. Truth and respect are important to me: I don’t play games and try to maintain respect for everyone’s role in organisation.

Literature has had a big influence on my life and not surprisingly, London is a city that I love. During the course of my career I’ve done two stints there. As well as holding many special memories, it is my portal to humanity in all its guises.