Working in collaboration with Beca, Ignite recognised that passengers making their way to departing flights are often too early, or in a rush. The new retail layout welcomes those passengers with time to spare, providing comfortable waiting areas that are just a few steps from high quality food and beverage outlets, as well as duty-free shops. For those wanting to reach the boarding gates quickly, passenger flows have been simplified with clear and obvious pathways that are signposted using easy-to-understand signage.
Ignite played two roles on this project: initially we acted as client representative and worked with the Airport to refine its brand identity, create a design vision, and develop retail guidelines. Then, a separate documentation and delivery team was created.
With two major duty-free retailers operating on the site, the design provides easy access to shops and encourages passengers to linger in the area, thereby increasing retail spend. The curvilinear form of the central pathway is shaped by the primary passenger circulation routes and surrounding retail tenancies. As a result, passengers’ exposure to retail frontages is optimised.
New Zealand’s natural and cultural heritage is showcased at every opportunity. At the heart of the retail space is a nine-metre-high sculptural tree Pou Manawa. It provides a central meeting place and represents the quintessential Kiwi experience of relaxing under a Pohutukawa tree.
The 24-houroperational nature of the airport meant the team needed an innovative approach to achieve an efficient, cost-effective design solution that could be constructed while maintaining ‘business as usual’ airport operations. Ignite’s extensive experience in retail design, coupled with a thorough understanding of airport environments, resulted in the successful creation of a spectacular, energised retail area that delivered double-digit growth in retail turnover and consequent rental growth.