Located only 5km from the city centre, Birkenhead Point is Sydney’s largest brand outlet with over 130 premium brands and dining options on the waterfront. A grand central space, open to the harbour but covered by a 2,000sqm glazed roof, has become the defining image of the redevelopment. While it provides year-round protection from the elements, it also maintains the centre's open-air ambience. The result is a revitalised shopping precinct that takes the existing building fabric as its visual context but is not dominated by it. The design uses a new language, juxtaposing contemporary materials and finishes against the brick buildings of the existing centre.
By adding just 5,000sqm of additional building area to the site, the design team unlocked large areas of unused space, resulting in a centre of some 35,000sqm.
“Boasting stunning views of the Sydney harbour and only minutes away from the CBD by water or land, Birkenhead Point appeals to locals, international tourists, and boat owners alike.”
Housed in a group of heritage-listed buildings on Sydney’s waterfront, the Birkenhead Point Factory Outlet Centre had become run-down over time. Its redevelopment focuses on the internal environment and workability of the centre by improving the connectivity of the existing retail space, generating valuable leasable area, and creating an attractive and memorable shopping destination.
The heritage aspects are celebrated and enhanced by the new elements – brick arches are viewed as exhibits behind four-metre-high glass shopfronts. The infill elements are of modern glass, and steel. All of this is set against the older, softer finishes of the original red brick buildings.
Ignite has been pivotal in orchestrating numerous renovations to this centre over the past decade. The retail offering has been rejuvenated through extensive remixing and refurbishment in recent years - the most recent upgrade is the new premium retail precinct within Flinders Lane that accommodates high-end fashion and retail outlets.